(PRWEB) April 02, 2013
In this special report, JWT, the worlds best-known marketing communications brand, explores how the world of mobile connectivity is evolving, based on insights gleaned at the GSMAs Mobile World Congress in Barcelona in late February.
The mobile is moving well beyond its role as a phone and even as a communication device more broadly, becoming an enabler for a wide range of experiences, from TV viewing to shopping to banking, said Ann Mack, director of trendspotting at JWT. In this respect, the mobile is evolving into a primary screen for consumers.
Mobile is disrupting industries from retail to autos to finance and beyondand the consensus at the Mobile World Congress was that change is happening at an astonishing scale and speed, said JWTIntelligence editor Marian Berelowitz, who attended the four-day event. The drivers of change will include the shift to 4G, the millions more consumers getting connected, and the rapid spread of machine-to-machine communication.
JWTs 13 Mobile Trends for 2013 outlines key trends in evidence at the MWC, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Executive Summary:
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Orignal From: JWTs 13 Mobile Trends for 2013 and Beyond
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